Contrary to popular belief, creativity and innovation are not the same thing. Creativity is coming up with an idea that could change or improve a system. Innovation is the ability to take the creative opportunity and turn it into a marketable idea. As an entrepreneur you will definitely need both so that you can take your creative idea and move it one step closer to an entrepreneurial venture. For your creative idea to become something that is marketable you will have to use the innovation process to move the idea further along. If the venture is never marketable you are going to be stuck with a great idea that no one will want to support with their hard earned money.
Bryan Lawlor
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